Credit: Jason Koski/Cornell University
Melissa Shaffmaster to lead Haverford College communication department
Haverford College will welcome its first ever vice president for marketing and communications at the start of the spring term.
Melissa Shaffmaster will join the Haverford College staff Jan. 15. She is currently Cornell University, where she serves as senior director of strategic communications in university relations.
According to a statement by the University, Shaffmaster will manage the College Communications team, a group of 10 professionals with a portfolio that connects Haverford with a broad array of audiences. From admission and alumni to the general public that's reached via external news organizations, the department operates platforms including the College website, Haverford Magazine, social media, and departmental publications.
Shaffmaster has led strategic communications at Cornell since 2015, overseeing teams that manage communications strategy, institutional messaging, issues management, social media, and visitor relations. She has led a variety of high-visibility communications and marketing initiatives that helped to advance Cornell’s reputation as a top research institution. Before joining Cornell, she held roles in public affairs and government relations.
